Shaken Not Stirred is an organization founded in 2019 with the mission to empower future generations by developing and implementing innovative education projects. Our flagship initiatives include 42 Portugal and TUMO Portugal. All our initiatives are driven by a strong social mission: to promote upward social mobility and contribute to long-term social and economic growth.
42 is one of the world’s leading coding schools, with over 50 campuses across more than 30 countries. It is a free of charge, inclusive school, open to anyone regardless of academic background or professional experience, based on a peer-to-peer, project-based learning model with no classes, no teachers, and no schedules. In Portugal, 42 Lisboa opened in 2020 and 42 Porto in 2022, and has nowadays 1000 active students with an employment rate above 90%.
TUMO is a creative technologies center founded in Armenia and now present in more than 10 countries. Aimed at young people aged 12 to 18, TUMO is a free of charge program that complements formal education through personalized learning paths in areas such as Programming, Robotics, Animation, Game Development, Music, Photography, and Graphic Design. In Portugal, TUMO centers are already operating in Coimbra, Lisboa and Porto, each with a capacity for 1.500 students, and an ambition to scale even further nationwide.
Shaken Not Stirred is also taking its first steps in international expansion and professional and entrepreneurship programs, delivered both in partnership with companies (B2B) and directly to individuals (B2C).
ABOUT THE ROLE
We are looking for a hands-on Growth Marketing & Operations Specialist to help Shaken Not Stirred’s projects turn attention into action.
Shaken Not Stirred works across several education initiatives, including 42 Portugal, TUMO Portugal, Shaken Academy and new projects in Portugal and internationally. Each project has its own leadership, priorities and marketing strategy. This role exists to bring a strong technical and operational growth capability across the ecosystem.
This is not a Head of Marketing role. It is not an Admissions role. It is not a pure paid media role. It is a role for someone who enjoys building and improving the systems that help people discover, understand, apply to and join our programs: campaigns, landing pages, forms, CRM flows, follow-up journeys, tracking, dashboards, search visibility, reviews and conversion experiments.
You will work with project owners and marketing teams to make their acquisition and conversion funnels clearer, better measured and more effective.
We need someone who is practical, curious, fast-moving and comfortable with ambiguity. Someone who likes getting into the tools, testing ideas, fixing what is not working and turning learning into repeatable playbooks.
THIS IS NOT A ROLE:
A Head of Marketing role.
A general marketing strategy role.
An Admissions Manager role.
A community partnerships owner.
A pure Paid Media / Performance role.
A role for someone who only wants to plan, coordinate or advise from a distance.
It's a role for someone who wants to own something real — and deliver.
WHAT YOU'LL DO
1. Improve acquisition and conversion funnels
You will help map and improve the journey from first contact to application, visit, enrollment or participation, depending on the project. This may include reviewing landing pages, forms, follow-up processes, lead sources, campaign performance, drop-off points and conversion rates.
Examples:
Improve the conversion flow for 42 Piscine candidates.
Help reduce drop-off between TUMO lead generation and first visit.
Set up a simple B2C funnel for a Shaken Academy programs or other programs launched within the Shaken ecossystem.
2. Set up and optimise digital campaigns
You will run or support low-budget digital campaigns when they make sense, always with a clear focus on outcomes. Paid media is a tool, not the whole strategy. You should be comfortable using it tactically, measuring it properly and improving it over time.
This may include: Meta, Google or LinkedIn campaigns. Retargeting campaigns. Campaign structure and audience testing. Creative/message testing. Budget monitoring and cost-per-result analysis.
3. Strengthen CRM, follow-up and lead nurturing
You will help make sure leads do not disappear into spreadsheets or inboxes. You will work on CRM structure, lead tagging, source tracking, follow-up sequences, reminders, email/WhatsApp journeys and simple automations that help teams move people through the funnel.
Examples:
Create a follow-up sequence for candidates who start but do not finish an application.
Improve reminders to increase attendance at visits, events or Piscines.
Standardise lead source tracking across projects.
4. Improve landing pages, forms and conversion paths
You will help project teams create and improve the practical assets that turn interest into action. This may include: Landing page structure. Application or registration forms. Calls to action. Message testing. Basic UX improvements. Coordination with design, comms and web support when needed. You do not need to be a designer or developer, but you need to understand what makes a page or form convert better.
5. Build search visibility and social proof
You will help projects become easier to find and more credible when people search for them. This may include: Google search optimisation. Google Business Profile / local search improvements. Review collection mechanisms. Alumni/student referral loops. Simple social proof mechanisms that can be repeated across projects.
Examples:
Help TUMO centers collect and use parent/student reviews.
Improve search visibility for 42 or TUMO in specific cities.
Create repeatable referral/review flows.
6. Track what matters
You will help teams see what is actually happening in their funnels. This means simple, useful dashboards and metrics — not reporting for the sake of reporting. You should be able to work with tools such as CRM systems, analytics platforms, spreadsheets and dashboards to answer questions like: Where are leads coming from? Which channels convert best? Where are people dropping off? Which campaigns are worth repeating? What is the cost per useful lead/application/enrollment? What should we change next?
7. Create playbooks that can be reused
As Shaken grows, we need to avoid reinventing everything from scratch. You will help turn successful experiments into simple playbooks, templates and processes that other teams and locations can reuse.
Examples:
Launch checklist for a new TUMO location.
Campaign setup template for a new program.
CRM tagging and tracking guidelines.
Follow-up templates for leads and applicants.
Review/referral collection process.
WHAT SUCCESS LOOKS LIKE
Success in this role means that our projects have better, clearer and more effective growth systems. You will be successful if:
Campaigns and funnels are properly tracked.
Project teams know where leads are coming from and where they are being lost.
Conversion rates improve in priority funnels.
Follow-up processes become faster and more consistent.
Paid media, when used, is measured and justified by results.
Search visibility, reviews and social proof improve.
Reusable playbooks are created for future programs and locations.
Project teams feel supported by a strong internal technical growth capability.
2+ years of experience in growth marketing, digital marketing, marketing operations, CRM, performance marketing or a similar hands-on role.
Experience improving acquisition or conversion funnels.
Comfort with paid media tools such as Meta Ads, Google Ads or LinkedIn Ads.
Experience with CRM, email marketing, forms, landing pages, analytics or automation tools.
Strong analytical thinking: you know how to look at data and decide what to test next.
Strong execution skills: you enjoy making things happen, not just discussing ideas.
Comfort with ambiguity, limited budgets and fast-changing priorities.
Good communication skills and ability to work with different project teams.
Portuguese and English fluency.
A no-term contract;
A full-time position, carried out in-loco in a dynamic and collaborative office environment (based in Beato);
A compensation and benefits package aligned with the responsibility of the role and the candidate’s experience;
Time off: 6 additional days off on top of mandatory leave;
Health insurance: 75% co-funded by the organization;
Learning and development opportunities to support continuous growth.
HOW TO APPLY: Please send your application through Shaken Not Stirred LinkedIn Page. All enquiries should be addressed to [email protected]
All applications must be submitted through the Shaken Not Stirred Linkedin page, including your CV. If you have any questions, feel free to email us at [email protected], and we’ll respond promptly. All applications will be handled with respect, in strict confidentiality and also, regarding the use of Artificial Intelligence by our ATS Factorial RH during the recruitment process, in compliance with regulation (EU) 2024/1689.