Shaken Not Stirred is an organization founded in 2019 with the mission to empower future generations by developing and implementing innovative education projects. Our flagship initiatives include 42 Portugal and TUMO Portugal. All our initiatives are driven by a strong social mission: to promote upward social mobility and contribute to long-term social and economic growth.
42 is one of the world’s leading coding schools, with over 50 campuses across more than 30 countries. It is a free of charge, inclusive school, open to anyone regardless of academic background or professional experience, based on a peer-to-peer, project-based learning model with no classes, no teachers, and no schedules. In Portugal, 42 Lisboa opened in 2020 and 42 Porto in 2022, and has nowadays 1000 active students with an employment rate above 90%.
TUMO is a creative technologies center founded in Armenia and now present in more than 10 countries. Aimed at young people aged 12 to 18, TUMO is a free of charge program that complements formal education through personalized learning paths in areas such as Programming, Robotics, Animation, Game Development, Music, Photography, and Graphic Design. In Portugal, TUMO centers are already operating in Coimbra, Lisboa and Porto, each with a capacity for 1.500 students, and an ambition to scale even further nationwide.
Shaken Not Stirred is also taking its first steps in international expansion and professional and entrepreneurship programs, delivered both in partnership with companies (B2B) and directly to individuals (B2C).
The Growth Specialist is responsible for driving the full student acquisition journey end-to-end — from first contact to enrollment — across Shaken Not Stirred’s educational projects (42 Portugal, TUMO Portugal, and professional programs).
This role owns results: ensuring that potential students discover, engage with, and ultimately enrol in our programs.
You will design and execute organic, partnership-driven and activation-focused strategies, leveraging the unique strength of our projects: strong community, high goodwill, and word-of-mouth potential.
This is a highly hands-on role for someone who is:
proactive,
comfortable with ambiguity,
obsessed with outcomes,
and motivated by building systems that convert interest into real participation.
Your success will be measured primarily by:
number of applicants, visits, and enrolled students
conversion rates across the funnel
growth of organic reach and engagement
Own the full funnel:
Awareness → Interest → Lead → Visit → Enrollment
Ensure no stage is “unowned” or leaking
Act as the single point of accountability for student acquisition results.
Drive visibility through:
partnerships with schools, institutions, communities
influencers, alumni, employers, and ambassadors
events, talks, and external activations
Actively identify and secure opportunities for free exposure and amplification.
Turn leads into real candidates:
follow-up via email, phone, WhatsApp
manage visit scheduling and attendance
ensure strong conversion from interest → visit → enrollment
Continuously improve response time, messaging, and conversion flows.
Strengthen organic credibility:
activate students and alumni to generate reviews
improve presence on key platforms (Google, social, etc.)
create simple mechanisms to increase word-of-mouth
Identify bottlenecks and improve:
conversion rates at each stage
messaging and positioning
candidate experience
Run lightweight tests (channels, formats, outreach approaches) and scale what works.
Track leads, visits, and enrollments across channels
Build simple dashboards (not over-engineered)
Identify what drives actual admissions (not vanity metrics)
Work closely with each school/team
Align on priorities, timing, and capacity
Keep communication clear and focused on results
Use paid channels only when relevant
Support testing or scaling of validated strategies
Ensure spend is justified by real outcomes
Increased number of applicants and enrolled students
Strong conversion rates across all funnel stages
High volume of organic traffic and partnerships
Reduced dependency on paid media
Clear visibility on what drives admissions
To be explicit, this is not:
a performance marketing specialist role
a campaign manager role
a purely strategic marketing role
It is a results-driven admissions & growth role.
2+ years in marketing, admissions, growth, or similar
Experience in execution-heavy roles (not just strategy)
Background in startups, education, or fast-paced environments is a plus
Strong ownership: you take responsibility for results, not tasks
Action-oriented: you move fast and iterate
Comfortable with ambiguity and building from scratch
Not attached to “channels” — focused on what works
Ability to manage multiple tools (CRM, email, WhatsApp, basic ads, etc.)
Strong communication and follow-up skills
Basic analytical ability (understand funnels, conversion, etc.)
Comfortable engaging with different stakeholders (students, partners, teams)
Portuguese (mandatory)
English (mandatory)
A no-term contract;
A full-time position, carried out in-loco in a dynamic and collaborative office environment (based in Beato);
A collaborative team where everyone is encouraged to contribute their best to the growth of the project;
The opportunity to take real ownership of paid media across meaningful education and social impact projects;
A compensation and benefits package aligned with the responsibility of the role and the candidate’s experience;
Time off: 5 additional days off on top of mandatory leave;
Health insurance: 50% co-funded by the organization;
Learning and development opportunities to support continuous growth.
HOW TO APPLY: Please send your application through Shaken Not Stirred LinkedIn Page. All enquiries should be addressed to [email protected]
All applications must be submitted through the Shaken Not Stirred Linkedin page, including your CV. If you have any questions, feel free to email us at [email protected], and we’ll respond promptly. All applications will be handled with respect, in strict confidentiality and also, regarding the use of Artificial Intelligence by our ATS Factorial RH during the recruitment process, in compliance with regulation (EU) 2024/1689.